Aborting Legislation – Embracing Emily
Okay so we’ve pretty much established that the way to change a culture of death where aborting unborn children is not just deemed as acceptable, but rather as a necessary right is not through the political system.
It is my continuing thesis that the most effective way of changing culture is through the Arts. But is there any empirical evidence to suggest that my hypothesis has any validity?
I’m glad you asked. Yes there is.
There is a wonderful organisation, founded in Toowoomba, Queensland, named Emily’s Voice. Emily was the most popular baby name in the year that the organisation was formed and that’s how the choice was made. The organisation recognised a long time ago that it was likely that possible gains in this war against death could only be made through a change of culture. So that is what they set about doing. They set up a website and an ad or two which they started showing on local television. They reckoned that the way to change culture was to help people fall in love with the unborn. You can see their thirteen television ads here, and research or contact the organisation here. The CEO of Emily’s Voice, former newspaper man, Paul O’Rourke, was also once the CEO of Compassion Australia, as well as a researcher for the Australian Christian Lobby. With those kinds of credentials, he appreciated cold, hard data.
So on to the empirical evidence. Emily’s Voice has used Galaxy to run polls on the public perceptions surrounding abortion. Now, in Tasmania, where abortion legislation is crazy, they have tested the public both before and after an advertising campaign to show that in the last 15 months alone, support for abortion has dropped 3%. This is great news as they begin to claw back the ground that years of propaganda, lies and hysteria surrounding women’s ‘rights’ stole. That equates to 47,000 people who are more now opposed to abortion than they were before they were exposed to the sensitive and caring ads of Emily’s Voice.
Tasmania’s lawmakers, working with the opposite agenda to Emily’s Voice, have brought in legislation that allows abortion-on-demand up to 16 weeks. After that, all you need are the signatures of two doctors. After the campaign of radio, print, online and television advertising, it would seem that the aim of helping Australians fall in love with the unborn and the support and encouragement that was offered for people experiencing unplanned or crisis pregnancies hit a chord. Galaxy’s survey showed that only 47% of women supported this legislation with 45% opposing it. The margin is closing.
Paul O’Rourke points out that, “Support for abortion in Tasmania is still high, with 58% saying they generally support the procedure, but we take comfort and encouragement from Toowoomba where general support for abortion is just 36% after five years of sustained campaigning.”
He adds that, “The surveys show we have influenced the views of 35,000 people in Toowoomba and 12,000 people in Tasmania. The latest Galaxy survey of 400 people 16 years and older showed 72% of Tasmanians recalled having seen the ads, with a total of 78% of people, and 82% of women saying they were credible.”
So there you have it: Data that sheds some light on the fact that persistent, sensitive, truthful, hope-filled multimedia presentations can change culture.
Emily’s Voice is looking to take their program of life and light nationally. My strong exhortation to you is that when it comes your way, you should get involved with all the resources and creative energy that you can muster.
Ever changing: Thy Kingdom come
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